6 Tips for Video Search Engine Optimization

By improving video SEO, you can significantly increase your chance of showing up in search results and extend the reach of your brand. Check out these six video optimization tips to maximize your digital video efforts. Posted on Friday, March 2 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right Audience.

You already have a plan in place to improve your search rankings or your website- but what about your video content?

By improving video SEO, you can significantly increase your chance of showing up in search results and extend the reach of your brand. Because Google owns YouTube, the search engine tends to prioritize YouTube videos in search engine result pages (SERPs). Check out these six video optimization tips to maximize your digital video efforts:

 

1. Plan Your Video’s Keywords

Perform keyword research to determine what videos your audience is searching for online. Google’s free Keyword Planner tool is a great place to start. It will include videos on the first page of search results for certain keywords, including those like “how to” or “tutorial,” so use that to your advantage.

a man writing down keywords next to his laptop

 

2. Record and Edit Quality Videos

Ensure that your video optimization efforts don’t interfere with the quality. Your videos have to be watched by real viewers to rank well in search results. Place keywords naturally and remember your first focus should be quality and value to the customer.

a person using high tech equipment to record videos

 

3. Optimize Your Titles

The titles of your videos can drive clicks or turn people away. Your titles should be compelling to viewers, and also contain a target keyword.

You may find that one format of titles does not work as well as it used to. Channels like YouTube and Vimeo are constantly updating their search algorithms. Be prepared to tweak your headline every few months or once a year.

arrows pointing up to symbolize optimization can lead to increased results

 

4. Complete the Video Descriptions

Always enter description text to summarize your videos. Aim to keep text at around 200 characters, and try to use your keywords three or four times, without “keyword stuffing.” The more information you can provide to describe what your video is about, the better.

a person's notes from brainstorming

 

5. Transcribe Speech to Closed Captioning

To provide search engines with even more text to crawl, transcribe your video with closed captioning (CC) feature. YouTube allows you to do this right at the time of upload and again on your video’s detail page.

a desk showing someone's keyboard

 

6. Make Your Video Channel Work for You

Your YouTube channel page is a great place to use additional keyword-rich information about your company. You can group videos by theme or topic using playlists. Test a few combinations, and reuse the variations that are performing the best.

A video on a tablet that is telling the viewer to share the video with others

 

Videos content is more popular than ever, and at Poughkeepsie Journal Media, we know how to optimize them for success. Contact us today for more details.

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