Search Engine Optimization (SEO)
SEO stands for "Search Engine Optimization." It is the process of getting traffic from the free, organic search results on search engines.
All major search engines list websites, videos, or local listings that are shown in the order that the search engine considers to be the most relevant to users. Payment isn't involved, as it is with paid search ads. Instead, search engines use complex algorithms to determine if the keywords, images, and the text of your website will address the inquiry that is being searched for. Your ranking can improve by updating your web site's text to use frequently-used keywords and answer common questions that people want to find on your site.
Search engine optimization is a long-term process with huge benefits. It will take time for search engines to discover the changes made to your website and how well your website answers real prospects' questions. A strong SEO strategy will have your website rise to the top of search engine results over time.
We consult with you to identify your top opportunities, define target keywords, and conduct a technical website audit. Then we develop and implement your custom SEO strategy using locally-focused search engine optimization that drives results.
On-Site Search Engine Optimization
By optimizing your website's text, metadata, and images, we help you rank for relevant local searches. We also create an internal linking strategy and implement technical updates that maximize your website’s visibility to search engines.
Keyword Reports and Insights
You'll receive a monthly report with a summary of work completed and an overview of your website and local listings performance as well as a detailed breakdown of your site's traffic growth, new visits, page views, top keywords, and traffic sources.
Boost Your Business's Credibility
When we strengthen your website's ability to be found at the top of search engine results, your business steadily gains credibility. Over time, new customers will see your business at the top of results, indicating that you are a reliable source or solution.
- Increased visibility
- Targeted traffic
- SEO strategies aligned with your business needs
- Use relevant keywords and phrases to increase your online visibility
- Help your business climb the organic search results ladder
- Competitive advantage that ensures your website has a permanent home among the top listings
- Advanced lead tracking and online reporting
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Poughkeepsie Journal Media Group
85 Civic Center Plaza
Poughkeepsie, NY 12601