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Next Generation Search Engine Optimization

May 28, 2017
The way search engines work has changed. If your business isn't using search engine optimization (SEO) or is still using old SEO methods, it's time for a new approach.

Align and Conquer

May 21, 2017
Maximize results by aligning marketing objectives with business goals and SMART goal settings. Every goal you set or objective you want to meet should be judged by all or most of these guidelines.

Social Media: You Get What You Pay For

May 14, 2017
You get what you pay for, especially when it comes to a business’ social media presence. In the early years, social media was essentially free. Options were limited and there was less competition. Brands asked consumers to like/follow pages, and an audience was born. Those days are gone and social marketing now takes time and expertise. Add to that the ways that social networks are monetizing their user base, and success not only requires commitment, it also an investment.

Marketing Across Generations

May 14, 2017
One message (or media) does not fit all generations. Learn how the generations think, behave, and spend.

Premier Marketing Optimization Technology

May 7, 2017
Perhaps you need to cut your budget. Or you find the same tactics are no longer generating the customers you need. Maybe there is a macro-economic shift and you’re impacted in a recession. Regardless of the cause, the time has come to look more closely at your marketing efforts to ensure you’re not only reaching but also converting prospective customers.

Your Business Success Starts with Strategy

April 30, 2017
In The Art of War, the ancient Chinese military master Sun Tzu wrote that “Tactics without strategy is the noise before defeat.” Tzu’s insights have kept his book relevant in military and business circles some 2,500 years later. But what exactly is strategy? How is different from tactics? Why does it play a starring role in so many success stories? And how can it help your business succeed? You need a plan.

Draw in Mobile Consumers on a Regular Basis

April 23, 2017
Mobile marketing is about more than just keeping up with the shift to smartphones and tablets—it’s about targeting local consumers with custom messages.

SEO’s Content Power

April 16, 2017
Creating engaging content is the cornerstone of content marketing, also known as “in-bound marketing.” In-bound marketing attracts consumers and draws them in throughout every step of the buying journey. This differs from “out-bound” marketing, including traditional advertising, which typically reaches out to grab a consumer’s attention in the final stages of the buying journey.

Which Comes First: Mix or Frequency?

April 16, 2017
You know the old adage. Well, the same goes for your advertising efforts. These days you need a comprehensive strategy to get noticed and inspire action. That means taking an integrated approach. Integrated marketing means incorporating multiple platforms and channels into your marketing strategy. And it’s not just about variety, frequency matters.

3 Techniques to Win Local Consumers on Mobile

April 9, 2017
The growing popularity of mobile devices presents exciting new marketing opportunities for local businesses. Not only does mobile offer personalized experiences, but many consumers also prefer to get their info from their smartphones and tablets, with desktop becoming a secondary touch point for many. In fact, a recent report shows that 65% of digital media time is now spent on mobile.

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