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As a local business owner, one of your biggest challenges is getting a return on your marketing investment (ROI). Our USA Today Network has provided solutions for more than 14,000 clients, delivering over 200 million prospects and customers – we have the experience that can help. One of the most versatile and cost effective marketing tools is print advertising which has the potential to boost your marketing ROI by as much as 2.8 times as your current marketing efforts.

According to Nielsen Global Trust data, 8 out of 10 adults are more likely to convert after seeing a print advertisement. As the most trusted media partner in Poughkeepsie, we work with you to understand your specific advertising objectives so that we can recommend the best marketing solutions that targets your most ideal customers.

We extensively research successful case studies to predict the growth of businesses from several industries. In 2016, studies showed an average rate of 5% increase in sales within 6 months of our print advertising packages!

Print Ad Frequency

We know consumer behaviors have changed and our data shows that prospects need 9 to 12 touch points before they buy. We want to ensure your ad gets results. To reach the maximum number of subscribers at their greatest potential, your ads are published 3 times per week, with options to publish for 4 weeks or 8 weeks. We carefully prepare each ad to appear where, and when, it will have the most impact.

Print Ad Size Options

A critical element for marketing results is consistency. A brand on top of the customer's mind during their initial consideration stage is three times more likely to succeed than the brands that are not. In order to be part of the consideration set for a customer purchasing decision, we recommend that you have a consistent size and message. We will work with you and your team to determine what size ad(s) will perform best for your needs.

We offer 10 options for print ad sizes in the daily newspaper, including:

Full page

1/2 page vertical

1/2 page horizontal

1/4 page vertical

1/4 page horizontal

3/16 page

1/8  page

1/8 page horizontal
(AKA: "Strip ads")

1/12 page

1/24 page

Contact Us for Print Ad Rates

Publication rates vary and depend on factors such as size, frequency, placement, and competition. Maximize your ROI today by calling or emailing us now.

Our advanced solutions are designed to ensure we deliver to the right audiences and generate results for you. We provide real-time data, summarized info, and optimization suggestions on your campaigns -- leveraging the winning programs we’ve produced for tens of thousands of business across the country.

The more marketing levers you have, the more options you will have to adjust and insure you are reaching your customers most efficiently. We get you there.

Download Whitepaper download


Discover How We Connect With Your Customers

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Video

Make your customers feel something

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Branded
Content

Give your brand
a platform of its own

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Audience

Access to a premium
local audience

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Mobile

Be where your customers are

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High Impact

Cut through
the clutter

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Credible Environment

Position your brand
in a trusted space

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Competition

Steal the spotlight

img01

Local

Become a trusted resource

img01

Understand

What your customers want

img01

Inspire

Your customers to take action

  • img01

    Video

    Make your
    customers feel
    something

  • img01

    Branded
    Content


    Give your
    brand a
    platform of
    its own

  • img01

    Audience

    Access to
    a premium
    local audience

  • img01

    Mobile

    Be where your
    customers are

  • img01

    High Impact

    Cut through
    the clutter

  • img01

    Credible
    Environment


    Position your
    brand in a
    trusted space

  • img01

    Competition

    Steal the
    spotlight

  • img01

    Local

    Become
    a trusted
    resource

  • img01

    Understand

    What your
    customers want

  • img01

    Inspire

    Your customers
    to take action


TAKE YOUR SHARE.

Once you’ve submitted the form fill the whitepaper will automatically
begin downloading.


Poughkeepsie Journal Media Group
85 Civic Center Plaza
Poughkeepsie, NY 12601

845-437-4783

PJMediaGroup@PoughkeepsieJournal.com