Mobile-first marketing strategies are becoming increasingly popular amongst businesses wanting to connect with on-the-go customers. The Poughkeepsie Journal Media Group can help you execute a cohesive and robust mobile marketing program to help your business reach local consumers during various times of day, at specific locations, and on their preferred electronic device.
Why Mobile ?
- 60% of online traffic now comes from mobile. Are you keeping pace through a mobile marketing strategy? If not, you’ll want to take a look at these mobile marketing statistics:
- 80% of internet users own a smartphone.
- Adults spend an average of 2 hours, 54 minutes on mobile devices each day.
- 68% of companies have integrated mobile marketing into their overall marketing strategy.
- 71% of marketers believe mobile marketing is core to their business.
Sources: Morgan Stanley Survey 2011; “Consumers in the Micro-Moment” Google /Ipsos March 2015*Base: smartphone users in the USOur Mobile Marketing Services
Mobile marketing isn’t a “one-size-fits-all” solution – we understand that. When you partner with The Poughkeepsie Journal Media Group on a mobile marketing strategy, we work with you to unlock new revenue opportunities and arm your business with the technology, products and guidance needed to succeed in a competitive mobile marketplace. Learn more about the mobile marketing services we provide below.
Location-based marketing allows businesses to send targeted messages to their customers at the right time and place, based on customers’ specific interest and needs. Perfect for retail or tourism marketing, geofencing is one of the newest players in location-based marketing. Through our geofencing services, you can establish a ‘boundary’ around your premise, so that when customers are close by, they receive a targeted message from your business.
The Poughkeepsie Journal Mobile & Tablet Apps
Place your ad in The Poughkeepsie Journal Media Group's iPhone, Android and tablet app: The Hudson Valley's top sources for local news on-the-go. Your mobile advertisements will be placed against reputable, local content that is consumed by countless people every day.
Google, Yahoo!/Bing Ad Network
Beyond our in-app ad solutions, we can create a targeted mobile display ad campaign that appears within top mobile publisher sites and some of the most popular apps in the world through our partnerships with Google, Yahoo! And Bing.
Google announced a major algorithm change last year, which places mobile-friendly websites higher up in search results. We offer mobile-responsive web design and development to make your business’s website compliant with the update, so you can build a strong brand, create lasting customer relationships and make mobile work harder for you. To win in mobile marketing, you need a platform and partner you can trust to help you get ahead – and stay ahead – in mobile marketing.
Contact us today to start crafting a winning mobile marketing campaign or call 845.437.4783 today.