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Video Marketing

Visual advertising is becoming more and more important as consumers become more visual. People often turn to the Internet these days to get their video fixes. Sites like YouTube are more popular than ever. Videos are a great way to reach out to customers on a different level than traditional banner advertising. That’s why The Poughkeepsie Journal Media Group offers affordable video services. We help you develop unique, high-quality videos to grab the attention of your target consumers and present your products and services in a brand new way.

 

 

What Are Video Advertising Services?

Video advertising uses videos to appeal to customers. This can be done in many different ways. You can use commercials, how-to videos, informational videos, and even comedy to try to draw in your target customers. There is no specified length that these videos need to be, but keeping them succinct is a great way to retain the interest of your customers. Here at The Poughkeepsie Journal Media Group, we help you to develop great video ads by building off of our experience and analysis of your target audience.

 

 

          

Sources: Lightswitch, Forrester

Benefits to Video Ads

When done the right way, video ads can draw in more customers than you ever dreamed possible. Benefits to using video to appeal to customers include:

  • Appealing to customers on a new emotional level
  • Higher visibility placements
  • Increased searches online for your business and products
  • Increase in business traffic
  • A boost in brand loyalty
  • Easily share videos through social networks, emails, and websites

By jumping on board with video ads, you increase the chances of reaching out to your ideal customers. The more contact you have with these types of customers, the more likely you are to see website visits convert to sales.

 

 

Why Choose The Poughkeepsie Journal Media Group?

Here at The Poughkeepsie Journal Media Group, we dedicate ourselves to your success. We have been making video ads for years, and we put that expertise to work for you. With us, you get excellent customer service whenever you need it. We have access to the latest and greatest technology for developing customized digital ad campaigns. We use the most recent analytical tools to help you identify your target audience for more defined advertising. When you need attention to detail and daily monitoring of your website and existing ad campaign, we are the company to turn to.

 

 

 

Where to Start

The sky is the limit, and we’ll walk you through from strategy, to editing, to delivery, and anywhere in between. We specialize in guiding camera shy clients and beginners to video marketing to growing their business successfully. With the D&C you’ll have your brand’s personal team to coach you to speak and move confidently in front of the camera. For those more acquainted with video marketing, we’re excited to plan and prepare the next big thing in video to keep the ball rolling for your business. Here are a few ideas to consider for your next campaign:

 

Explainer Videos

Explainer videos are short clips that give a high-level overview of what problems your product/service is solving. It is directed at customers who may not be aware of you or your brand, but are discovering your product page or website for the first time.

Use: Awareness of brand/product
Maximum video length: 2 minutes

 

Promo Videos

Promo videos advertise product launches, special events, contests, and other milestones or assets that are valuable to know about within a limited timeframe. These draw in customers to become more aware and familiar with your brand.

Use: Awareness of brand/product, retention
Maximum video length: 1 minute

 

YouTube Videos

If your goal is to gain social media subscribers or drive conversions to your website, consider YouTube videos. The best performing YouTube videos get to the point quickly. They are often condensed and can drive both loyal fans and new customers flocking to your brand. Typically, these videos are part of a series. The number of episodes in a series depends on the industry, topic, and need. Viewers may not see episodes back to back, so be sure each episode clearly introduces your brand and the topic.

Use: Awareness, retention
Maximum video length: Varies by topic; condense or break apart topics to be less than 2 minutes

 

Social Media Videos

Social media videos engage the user with a way to share or comment on the video with their friends and fellow viewers. The most successful videos drive attention within the first few precious seconds, and to make things even more challenging: many users, particularly on mobile devices, see the video without sound, at least at first. This is because of Facebook and other social media have adjusted to our human nature of being multi taskers. Many users are listening to TV, music, or out in public while using social media. When a viewer scrolls to your video, it will play automatically without sound. The viewer may tap or click on the video to replay with audio.

Use: Awareness, buyer decision-making, retention
Maximum video length: 1 minute

 

Whiteboard Videos

Whiteboard (aka: “Chalk Talks” or “Explainer”) videos use animations to explain a concept or service. This allows brands to describe how something works without the need to budget for actors or scenery. An example that could take advantage of this video type may include: an app that lets a person in Rochester New York who is struggling with difficult emotions connect with a therapist in San Diego California within seconds. In this example, it is easier and more budget friendly to use illustrations to demonstrate this specific situation (the Rochestarian customer’s emotions. Perhaps it is after regular business hours) and distance (Customer pings for help, therapist receives an alert, therapist sends a reply to the customer in NY).

Use: Awareness or buyer decision-making
Maximum video length: 3 minutes

 

Product Demos and How-To Videos

Product demos and how to videos show tangible products in use in a wide variety of situations and scenarios. This allows the viewer to see if the product has multiple parts that can detach or move, the expected size, ease of use, and what uses they may need it for that they haven’t considered before. While both are effective, some brands prefer how-to videos to avoid an infomercial style.

Use: Awareness or buyer decision-making
Maximum video length: 2 minutes

 

Testimonial Videos

Customer stories and testimonials are great for highlighting successful results your brand has given its customers. It builds trust with your viewers that the product works and has helped people who have a relatable background as them.

Use: Awareness or buyer decision-making
Maximum video length: 2 minutes

 

 

Call on Us

No matter how small or big your business is, we can help you develop an effective video advertising strategy to reach your target customers and boost your business traffic. To learn more Contact us or call 914.694.5158 today.

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Discover How We Connect With Your Customers

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Video

Make your customers feel something

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Branded
Content

Give your brand
a platform of its own

img01

Audience

Access to a premium
local audience

img01

Mobile

Be where your customers are

img01

High Impact

Cut through
the clutter

img01

Credible Environment

Position your brand
in a trusted space

img01

Competition

Steal the spotlight

img01

Local

Become a trusted resource

img01

Understand

What your customers want

img01

Inspire

Your customers to take action

  • img01

    Video

    Make your
    customers feel
    something

  • img01

    Branded
    Content


    Give your
    brand a
    platform of
    its own

  • img01

    Audience

    Access to
    a premium
    local audience

  • img01

    Mobile

    Be where your
    customers are

  • img01

    High Impact

    Cut through
    the clutter

  • img01

    Credible
    Environment


    Position your
    brand in a
    trusted space

  • img01

    Competition

    Steal the
    spotlight

  • img01

    Local

    Become
    a trusted
    resource

  • img01

    Understand

    What your
    customers want

  • img01

    Inspire

    Your customers
    to take action


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Poughkeepsie Journal Media Group
85 Civic Center Plaza
Poughkeepsie, NY 12601

845-454-2000

PJMediaGroup@PoughkeepsieJournal.com